Hospitality · Week 1

Hotels

An operating business that happens to sit in real estate. You re-lease every room every night, so you underwrite operations, brands, and management contracts more than leases.

Priced per
Key (room)
Lease term
One night
Headline metric
RevPAR
Typical NOI margin
25–35% full-service
P&L standard
USALI
Lender's metric
Debt yield

RevPAR calculator

Change occupancy or rate and watch rooms revenue and the RevPAR Index move.

RevPAR
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RGI
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Annual rooms revenue
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01Core operating metrics

The hotel equivalents of rent, occupancy and rent growth. You'll hear them in every conversation.

Keys

Number of guest rooms. Deals are priced "per key."

MF analog Units

OccupancyOcc

Rooms sold ÷ rooms available, measured nightly.

MF analog Physical occupancy

Average Daily RateADR

Rooms revenue ÷ rooms sold.

MF analog Average rent per occupied unit

Revenue per Available RoomRevPAR

Occupancy × ADR, or rooms revenue ÷ rooms available. 75% × $200 = $150.

MF analog Effective rent per unit incl. vacancy

Total RevPARTRevPAR

All revenue (rooms, F&B, parking, spa) per available room.

MF analog Total income per unit incl. other income

GOP per Available RoomGOPPAR

Gross operating profit per available room. Owners care about this more than RevPAR.

Flow-through

Share of incremental revenue that becomes incremental profit. Rate-driven growth flows through better than occupancy-driven growth, because every occupied room must be cleaned.

02Benchmarking

Hotels are judged against a comp set of 4–8 competitors using STR (CoStar) data, often called the STAR report. An index of 100 means "fair share."

Comp set

The competing hotels a property is benchmarked against.

Occupancy IndexMPI

Your occupancy ÷ comp set occupancy.

ADR IndexARI

Your ADR ÷ comp set ADR.

RevPAR IndexRGI

Your RevPAR ÷ comp set RevPAR. 115 is a selling point; 85 is a "management or brand upside" story.

Fair share

An index of 100: you capture demand in proportion to your supply.

03The P&L: USALI

The Uniform System of Accounts for the Lodging Industry. It runs top to bottom: departments → undistributed → GOP → fees → fixed charges → EBITDA → reserve → NOI.

Departmental revenue & expense

Rooms, F&B (food & beverage) and other operated departments, each with its own profit line.

Undistributed expenses

Costs no single department owns: A&G (administrative & general), S&M (sales & marketing), POM (property operations & maintenance), utilities.

Gross Operating ProfitGOP

Departmental profit less undistributed expenses. The operator is judged on it.

Fixed charges

Property taxes, insurance, ground rent.

FF&E reserve

Usually ~4% of total revenue, set aside to replace furniture, fixtures and equipment.

NOI (hotel)

Usually after the FF&E reserve. Always confirm which definition an OM uses.

Operating leverage

High fixed costs mean profit swings much more than revenue. A hotel at a 30% margin hurts badly when RevPAR drops.

MF analog MF runs ~55–65% NOI margins

04Product types & chain scales

Full-service

Restaurants, meeting space, banquets. More revenue, much more cost.

Select / focused-service

Limited F&B such as breakfast and a small bar. Think Courtyard or Hilton Garden Inn.

Limited-service

Rooms plus breakfast at most.

Extended-stay

Guests staying 5+ nights, lean staffing (Residence Inn, Homewood Suites).

MF analog Closest hotel product to apartments

Lifestyle / boutique

Design-driven, often soft brands or independents.

Soft brand / collection

A brand affiliation that lets the hotel keep its own name and identity. Popular for conversions.

Chain scale

STR's tiers: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy.

05Owner · Brand · Operator

Often three different companies. This is the part multifamily people find least intuitive.

Franchise agreement

Lets the owner use the brand. Owner pays royalty fees (~5–6% of rooms revenue) plus marketing/loyalty fees.

Hotel management agreementHMA

Contract with the company that runs the hotel: the brand itself ("brand-managed") or a third-party manager.

Base management fee

Usually ~2–3% of total revenue.

Incentive management feeIMF

Manager's share of profit above an owner's priority return.

Property Improvement PlanPIP

Renovation the brand requires, usually at sale or franchise renewal. A major acquisition cost line.

Key money

Upfront cash a brand or operator pays the owner to win the contract.

Encumbered vs. unencumbered

Whether the hotel is sold subject to an existing management agreement. Unencumbered trades at a premium.

Area of protection

Radius in which the franchisor won't license the same brand to a competitor.

06Revenue management & demand

Transient

Individual travelers: BAR (Best Available Rate), corporate negotiated, OTA (Expedia, Booking.com), GDS (travel-agent systems).

Group

Blocks of 10+ rooms for conferences or weddings.

SMERF

Social, military, educational, religious, fraternal groups. Price-sensitive business that fills soft nights.

On-the-books & paceOTB

Bookings for future dates vs. the same point last year.

Pickup

New bookings over a period.

Attrition

A group books fewer rooms than it contracted for.

Displacement

Whether a low-rate group pushes out higher-paying transient guests.

Compression night

A sold-out citywide event where you can push rate hard.

Shoulder season

Between peak and off-peak.

Walk a guest

You overbooked and must relocate a guest to another hotel.

07Valuation & credit

Price per key

The headline valuation unit, compared against replacement cost per key.

Cap rate on T-12

Applied to trailing-twelve-month NOI after reserve. Hotel caps run above multifamily for volatility.

Ramp-up / stabilization

Period after an opening, renovation or rebrand before the hotel reaches its run-rate.

Debt yield

NOI ÷ loan. Lenders want it meaningfully higher on hotels than apartments, often low double digits or more.

Franchisor comfort letter

Keeps the brand affiliation in place if the lender forecloses.

Cash management trigger

Moves the loan into a lockbox or cash sweep if DSCR or debt yield drops below a threshold.

Seasonality

Big monthly cash-flow swings, so reserves and covenant testing periods matter.

Pre-opening expense

Hiring, training and sales launch before the first guest arrives.